N
Nadia W.
Founder · Paid Social
(studio) · Est. 2023, Brooklyn
Four ex-in-house marketers. One studio.
We left in-house roles at Allbirds, Northbeam, Cocokind, and Ramp because we wanted to ship without the meetings. We started ORBIT in 2023 with the rule that we'd never grow past four. So far, so good.
(01) — How we think
Move the metric. Then write the deck.
Agencies sell strategy because strategy is what they can charge by the hour. We sell the metric because that's what the founder wakes up worrying about.
We pick the metric on Day 1, write it on the wall on Day 2, and refuse to celebrate anything else for the next twelve months. Vanity metrics go in a footnote, if at all.
Senior on every account.
Every channel is run by someone with 8+ years in-house. There's no "junior strategist" doing the actual work behind a Senior Director's title. If your account manager is junior, that's because we hired the wrong person — and they're already gone.
We tell you when to fire us.
Most performance agencies are sticky in a bad way. We write the project plan with an exit milestone — usually when in-house can run it without us. Then we leave gracefully and refer the next agency if we don't fit.
(02) — What we don't do
- × Brand strategy decks. We refer to brand strategists when one is needed.
- × SEO content farms. We do search, not blog mills.
- × Influencer "campaigns." We've watched the math too many times.
- × Crypto, gambling, gun lobbies. Not even once.
- ✓ Anything that respects budget and people.
Three weeks. Three phases.
01
Diagnose
Week 1. We rebuild your attribution, run a complete account audit, identify the 2-3 biggest levers. End of week: a single document with what we'd do, and the metric we'd bet on.
02
Ship
Weeks 2–3. We ship the first set of experiments live — usually 3-5 paid social tests, an email flow rebuild, and a landing page A/B. Real money, real exposure, real learning.
03
Compound
Ongoing. Weekly reviews, monthly business reviews with the founder/CMO, quarterly P&L deep-dives. We stay until the in-house team can run it without us. Then we leave.
Behind the dashboards.
J
Jules R.
Search · Analytics
K
Kenji L.
Email · Lifecycle
A
Ana M.
CRO · Engineering
(05) — Recognised
What they said about us.
- 2026 Adweek · "Performance shop to watch" "They built the dashboard their CFO believes." ↗
- 2025 The Drum · Feature Stellar Outdoors case study ↗
- 2025 Modern Retail · DTC growth feature "+412% revenue, no vanity metrics" ↗
- 2024 Marketing Brew · Founder interview Nadia W. ↗
- 2024 2x Effie Awards · Performance Halcyon Tea, Polarity Audio ↗
Want to work with us?
We take three new engagements per quarter, max. Q3 has 4 spots left.